The Next Us

A new era of youth culture is coming


Here is the first look on the faces of PONY Footwear’s 2017 campaign-
#TheNextUs- This is the movement designed for the unfiltered youth culture of urbanites. We scouted different personalities who embody PONY’s independent spirit and #LetsGetItOn attitude.

This is the movement that gives students a platform to speak their mind and express themselves. This is their chance to showcase raw street-culture mixed with the grit of their unique style.

Meet the new generation of students who represent the wild spirit of the brand- PONY presents: CHELSEA, JJ, SOSY, JOSHUA, VENICE, STEPHEN, ANGELA and NAWA- The next generation of youth culture.



Young and unapologetically real-
Waf Al Hassawi from National University is one of the hottest up and coming DJs in the industry.



Dare to stay true to NYC Attitude-
JJ Espanola from UP Diliman is making it big in the Basketball game.



Stand out from the crowd-
Stephen Quizon from UP Diliman sets his eyes on the prize by standing out and making it as a student host.



Youth against the mainstream-
Joshua Beltran from University of San Carlos stays true to himself and keeps his eyes on the prize- Making him one of the best triathletes in his university.



Born to be a risk taker-
Venice Slaughter from Ateneo De Davao, a medicine student who aims to make her voice heard and to stay true to unfiltered youth culture.



Unfiltered Youth Culture-
True to herself and comfortable at being real, Chelsea Manalo is a De La Salle Araneta University Student who is making it big in the modeling industry.



Made to standout-
Strong-willed and motivated, Sosy Orsini is definitely one-of-a-kind. This Colegio de San Juan de Letran volleyball player is set to make her aspirations into reality.



Urbanite against the mainstream-
Angela Bueno is a University of San Carlos student who is making it big in her university as a young entrepreneur. Motivated and dedicated she’s born to stand out.


From the nationwide Pony Get Scouted 2016 search- These are the students who represent the raw and unedited street culture of PONY.





PONY GET SCOUTED | Class of 2017-2018
The next generation of thrill-seekers and risk takers





Get ready for a taste of the NYC street-culture experience. PONY will be at campuses nationwide with an exclusive sneak peak of New York’s prime sneaker collection, awesome games and artists.

Do you have what it takes?



1. Post a selfie on Instagram, tag us @PONY_PH and use the hashtag: #PONYGetScouted2017.

2. Punch in your name, age and school.

The winners will represent PONY in their universities, be the face of PONY’s SS18 social media campaign and will receive a year’s worth of sneakers.



#TheNextUs from Pony Phil on Vimeo.


#TheNextUs - Teaser from Pony Phil on Vimeo.

About Pony. Born and bred in New York. The year was 1972 when Pony challenged the industry giants and dominated the underground sneaker scene.
Don’t miss out on fresh sneaker drops. Follow us on Facebook: PonyPH, Instagram: @pony_ph, and Twitter: @Pony_Ph.

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